Megatrends will strongly influence different spheres of life in many countries and at different levels, covering political, economic, natural, environmental, social, and cultural dimensions. At Anacode, we are committed to monitoring and understanding megatrends because we believe they serve as guiding lights for corporate innovation. Together with Prof. Berthold Kuhn and Dimitrios L. Margellos, we worked on the Megatrend Update for 2024. It includes detailed accounts of the following twelve megatrends:
Climate action and Sustainability
Digitalization
Inequality
Demographic change
Urbanization and Smart Cities
Health and Nutrition
Green Economy
Sustainable Finance
Democracy and Governance
Multipolar World Order
Civilizational Developments, incl. Diversity, Individualism, and Gender Shift
Migration
The report has a global perspective. It also provides deep dives into how China and India are not only following, but also shaping these trends. These two countries not only have huge and ambitious economies, but also vast rising middle classes who aspire to become the "trendsetters" of the future.
You can download the report here. If you are interested in aligning your innovation efforts with global mega-trends, contact us at info@anacode.de!