Entries by aaron

Market research providers: between data and insights

Market research typically follows a pipeline from data to insights. Adopting the cooking metaphor, data constitutes the “raw ingredients” that go into the process, while insights can be compared to the final dish – an actionable output that integrates multiple levels of processing.  On this continuum, different research providers exhibit different strengths. The following chart […]

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NLP inside the organization: goals and use cases

In our work, we have the pleasure of meeting many entrepreneurs who want to “do something with NLP”, and organizations who want to count NLP in their digital stack. Indeed, NLP is cool and trendy – especially since it deals with language, a natural and powerful capacity of our brains. But when it comes to […]


Major trends in NLP: a review of 20 years of academic research

In this article, we review major research trends in the animated NLP space and formulate some implications for the business perspective. The article is backed by a statistical and NLP-based analysis of papers from ACL, the Annual Conference of the Association of Computational Linguistics, which is the major international conference for NLP and computational linguistics. […]

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Zooming in on Gartner’s 2019 Artificial Intelligence hype cycle

Earlier this year, Gartner published its new hype cycle for Artificial Intelligence [1]. Business adoption of AI is experiencing significant growth – thus, according to Gartner’s 2019 CIO Agenda survey, organizations that have deployed artificial intelligence (AI) grew from 4% to 14% between 2018 and 2019 [2]. However, until now, only two AI technologies – […]


Sustainability and digitalization in the image of major automotive brands

The automotive industry is undergoing exciting developments. To become “future-proof”, manufacturers face a double challenge: on the one hand, they need to satisfy high standards on sustainability, emissions and environment protection. On the other hand, they are now competing not only with traditional car manufacturers, but also with tech giants such as Google, Apple and […]

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Construction tech: from inflated expectations to implementation

When it comes to the adoption of new technologies, the construction industry is on the conservative end of the spectrum. However, in the past years, buzzwords such as 3D printing, Augmented Reality and Big Data have also penetrated architecture and construction. Technologies which have been rather perceived as toys or entertainment some years ago now […]