Entries by aaron

NLP/Machine Learning Developer

Anacode is currently looking for a backend developer with experience in NLP and/or Machine Learning. Your job will be to keep track of the Machine Learning landscape and continuously enrich our existing technology with upcoming algorithms and technologies. We welcome candidates with excellent technological skills and a strong research orientation. Responsibilities Identification of algorithms and […]

Senior JavaScript Developer

Anacode is currently looking for a senior JavaScript developer with experience in data visualisation. You will play a key role in the development of MarketMiner SaaS, an application that serves real-time international market intelligence to B2B customers in various industries. The frontend speaks via REST API to a backend that collects and analyses web data […]

Grasp Chinese consumer insight: the potential of social media

In the ideal business world, market and consumer research precedes any marketing activity. The world is not ideal, but when it comes to capricious emerging markets such as China, the need for solid research turns into an acute necessity: sound and specific knowledge of these markets allows to minimize the business risks which go hand […]

Case Study: A comparison across premium car series in the Chinese web

This report provides a descriptive overview of the Chinese Web 2.0 landscape for automotive feedback, focussing on BMW 7 Series and comparing it with Audi A8 and Mercedes-Benz S-Class. The feedback is analysed both from a qualitative and a quantitative perspective. The main observations and findings are as follows: Popular topics and concepts: We find […]

Case Study: Internet of Vehicles in China

Connectivity and the “Internet of Vehicles” is one of the main current technological trends in the automotive area. With its rapid digitalization, China is a major “testbed” as well as a source of innovations in this field. The present report uses data from the Chinese social web to find concepts and topics that dominate the […]

Junges Wissenschaftsforum Dahlem

On May 3rd, we are participating at the Junges Wissenschaftsforum Dahlem (http://www.fu-berlin.de/sites/wissenschaftsforum/) to share our experience in technology transfer and founding out of academia with postgraduates and young researchers.

Asia-Pacific Weeks Berlin 2016

On May 25th, Dr. Janna Lipenkova will be giving a talk at Asia-Pacific Weeks Berlin (APW 2016) on different approaches to market research and market entry in China. Check out the presentation abstract.